It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us by updating your profile account information or contacting us via the contact details set out below.
We use different methods to collect data from and about you including through:
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
We have set out below, in a table format, the ways we use your personal data, and what our legal justification for doing so is. We have also identified what our legitimate interests are where appropriate.
|Purpose/Activity||Lawful basis for processing including basis of legitimate interest|
|To register you as a new customer||Performance of a contract with you|
|To discuss and accommodate any health requirements||Consent|
|To process and deliver your order including managing payments and processing voucher redemptions||Performance of a contract with you|
|To manage our relationship with you which will include:
|To enable you to partake in a prize draw, competition or complete a survey||Performance of a contract with you|
|To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||
|To use data analytics to improve our website, marketing, customer relationships and experiences||Necessary for our legitimate interests (to define types of customers, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)|
|To make suggestions and recommendations to you about offers that may be of interest to you||Necessary for our legitimate interests (to develop our services and grow our business)|
|To conduct market research surveys and providing you with information about products and services we and our subsidiary company (11Arches Night Show Limited) offer (where you have provided us with your consent to do so)||Consent|
|To update you on the event you have purchased tickets for, new services or opportunities, new policies or terms that may affect them, as well as with information about how to make the best of your trip (e.g. remind you about things you may wish to bring before the event/any traffic information that may affect your journey to us).||Necessary for our legitimate interests (to keep you informed of the event you have purchased tickets for)|
|To sell additional services such as free personal assistant tickets or authorise any medical or food items that visitors need to bring with them onsite or to up sell packages such as F&B shuttle or parking||Necessary for our legitimate interests (to keep you updated of our additional services in relation to your purchase)|
|To make suggestions and recommendations to you and other users of our website about goods or services that may interest you||
|To use any images or other data identifying you on our social media or other internal or otherwise publications||Consent|
|To promote new events presented by 11Arches that customers might be interested in||Consent|
|To provide access to our website where visitors can manage their accounts and for them to register for an account on our website to provide user support for this service||Consent|
|To update customer memberships, including information relating to individual donation and patrons acknowledgment and promotion||Consent|
|To understand the types of visitors coming to the event and their experience and expectations||Necessary for our legitimate interests (to develop our services and grow our business)|
|To model new visitor attractions or services from visitor attendance records and to inform visitors of these||Necessary for our legitimate interests (to develop our services and grow our business)|
|To use CCTV or other security monitoring schemes||Necessary for our legitimate interest (to protect property, staff and guests on our premises and to prevent and detect crime)|
|To notify you in accordance with your consumer or customer rights about changes to our services||To comply with our legal obligations|
|To notify you under data protection law about changes to how we process personal data||To comply with our legal obligations|
|To keep our premises safe and secure compliance with data protection law||To comply with our legal obligations|
|To record incidents and accidents that may occur during time spent at any of our premises, including if applicable any relevant dietary, health or special assistance information||To comply with our legal obligations|
|To protect, investigate and deter against fraudulent, unauthorised, or illegal activity, including identity fraud||
We strive to provide you with choices regarding certain personal data uses, particularly around marketing. Please log-in to your account in order to manage your contact preferences.
We do not share your personal data with any third party for marketing purposes.
|Cookie Name||Purpose||More Information|
|_utma, _utmb, _utmc and _utmz (Google Analytics)||These functional cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where the visitors have come from and the pages they visited.||These cookies last from until the browser is closed to two years.|
|ASP.NET_SessionId, .ASPXAUTH, SpektrixClientName, CookieDetection, SpektrixLastContact, ReturningCustomerCookie||These are used in relation to the Spektrix booking platform we use when we sell tickets to our events. Spektrix cookies allow you to login, add multiple items to a shopping car before purchasing tickets, merchandise and making donations.||Please see paragraph below.|
Some of our third parties may process our personal data outside of the UK such as our website and email providers. We review the data protection terms of these suppliers to ensure that your personal data will only be transferred outside of the UK, if sufficient appropriate safeguards are in place.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We will notify you and any applicable regulator of a breach where we are legally required to do so.
|Type of data
||Length of time
|Website and email queries and corresponding contact details||7 years|
|Information relating to ticket orders, vouchers, refunds and credits||7 years|
|In the event of cancellation, your customer contact details||Until tickets are exchanged for credit, or until you ask us to remove your details|
|Information in relation to educational visits||5 years|
|Information relating to members||5 years after relationship has ended|
|Information relating to corporate sponsors or partners||3 years after ceased to be corporate sponsor or partner|
|CCTV footage||31 days, after which the files are deleted|
|Email addresses||Store this information permanently|
|Special Category Data||3 years|
Under certain circumstances, you have rights under data protection laws in relation to your personal data. You have the right to: